Redesigned the desktop and mobile navigation for the Blueshift marketing website. The main goals of the redesign were to surface more of our core website content to help visitors find relevant information and increase average time on site.

We restructured our core product content into three main buckets instead of having numerous product pages with duplicate content. This effort is meant to aid site navigation as well as boost SEO in the core areas leadership wanted to rank for.

We added sections for call-to-actions in each of the dropdowns to highlight product demos, customer success stories, key partnerships, and content assets.