Our lean design team needed to start executing more consistently and efficiently. I researched, created, and implemented a brand design system that would serve as a single source of truth for our internal design team and agency design partners.

The system started small with company logo, color palette, typography styles, buttons, iconography, customer logos, competitor logos, press logos, integration partner logos, stock photography product users, and has grown to house marketing channel templates, platform UI components, G2 crowd badges, and more.

It's a living system and it is constantly being updated and added to based on team needs, feedback, and business goals.