The goal was to keep the way we visually communicate Blueshift's product offering consistent with the ability to iterate on graphic components in one place for a single source of truth.

Templates are used when designers are creating assets in Figma. They simply turn on the appropriate design system or template library and are able to pull in the assets like a drag and drop editor. 

I worked with an agency designer to quickly create graphic templates that would be used in visuals across various outputs.